
Personally, this was a long time coming, when I first joined Retain I wanted to rebrand the platform instantly. I am very grateful that I was the designer to do so.
I wanted the design to be sleek and modern. For that reason, I used the 70-20-10 approach where the 10% would be the green branding for important elements like calls to action, links, etc.
Before I left Retain, with the new design system I started to rebrand the cloud application and their marketing site.