Incorporating AI practices into design

Designing complex workflows

I don't just design pretty screens. I am a Product Designer who thrives in fast, messy, high-stakes
enviroments, thinking in systems and turning complex workflows into experiences people actually trust.

Check out my work

Click around..

My specialisms

From regulated fintech to award-winning AI products, I own the full design process. Research, systems, interaction design, and everything in between.

Research

Define

Ideate

Design

Testing

Communication

• Analysing requirements

• Working in cross functional team

• Asking the correct questions

• Transparency

• Steakholder communication

• Actively seeking feedback

Research

Define

Ideate

Design

Testing

Communication

Testing

• Accessibility testing

• A/B testing

• User testing

• Cross device testing

• User acceptance testing

• Formative evaluation

Research

Define

Ideate

Design

Testing

Communication

Design & prototype

• Wireframing

• High fidelities

• Interactive prototypes

• Motion design

• MVP's

• Responsive design

Research

Define

Ideate

Design

Testing

Communication

Ideate

• Information architecture

• Workshops

• HMW's

• Brain storming

• Moodboard

• Insights and patterns

Research

Define

Ideate

Design

Testing

Communication

Define

• Personas

• User journeys

• Key decisions

• Affinity mappings

• Setting the scope

• Goal settings

Research

Define

Ideate

Design

Testing

Communication

Research

• Primary research

• Interviews

• Requirements gathering

• Focus groups

• Observations

• User's needs, wants & pain points

Research

•Primary research

•Interviews

•Requirements gathering

•Focus groups

•Observations

•User's needs, wants & pain points

Define

• Personas

• User journeys

• Key decisions

•Affinity mappings

•Setting the scope

• Setting goal requirements

Ideate

•Information architecture

• Workshops

• HMW's

• Brain storming

• Moodboard

•Insights and patterns

Design & prototype

•Wireframing

•High fidelities

• Interactive prototypes

• Motion design

•MVP's

•Responsive design

Testing

• Accessibility testing

•A/B testing

•User testing

•Cross device testing

•User acceptance testing

•Formative evaluation

Communication

• Analysing requirements

• Cross functional team

• Requirement scoping

• Transparency

• Stakeholder communication

• Actively seeking feedback

30 January 2026

"A real pleasure working with Jy! While working at SwissBorg, he managed a big workload while diving deep into complex product problems. He has a great ability to factor in business, technical, and regulatory constraints while still putting the user first."

Ronnie Bester

Head of Design @SwissBorg

2 April 2024

"One of the best works I've seen. This is fantastic Jy, this works really really well!""

Lead UX @Tax Systems

Viviktha Gundetti

7 October 2022

"Time is never a challenge for Jy as he works quickly and efficiently to produce design outputs. Jy has been proactive in improving design at Retain.Jy truly has a passion for design."

Product Owner @Retain International

Justin Lau

2021

"Unbelievably talented, very prompt and communicative - takes direction easily but also asks all the right questions getting to the best end product collaboratively. Would hire him over and over again thank you jypruis!"

Client

⭐️⭐️⭐️⭐️⭐️

2022

"He did a fantastic job designing the website and blew away our expectations.

I will be coming back for his help again. Highly recommended."

Client

⭐️⭐️⭐️⭐️⭐️

2021

"L'esperienza avuta con jypruis è stata ASSOLUTAMENTE ENTUSIASMANTE. Si è dedicato al lavoro completamente con pazienza e disponibilità indescrivibile. AFFIDATEVI A LUI E SARETE SODDISFATTI AL 100%"

Client

⭐️⭐️⭐️⭐️⭐️

2022

"Had great initiative and I love the design. He was easily available and I could always get updated with the latest changes. 2nd time I've used this freelancer for designing"

Client

⭐️⭐️⭐️⭐️⭐️

2021

"Absolutely killed it and ahead of schedule. Detail oriented and friendly, I would highly recommend and will use his services again in the future."

Client

⭐️⭐️⭐️⭐️⭐️